#Apple sigue siendo la empresa más valiosa del mundo

06/10/2015 by en la categoría Emprendimiento, Innovación, Marketing tagged as , , , with 85 and 0
Home > Blog > Emprendimiento > #Apple sigue siendo la empresa más valiosa del mundo

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La siguen Google y Coca Cola, según el último ránking de la consultura Interbrand.

Apple, Google y Coca-Cola son las tres marcas más valiosas del mundo según la última edición del ranking de la consultora Interbrand. La empresa de la manzana, cuyo valor de marca subió 43% hasta 170.276 millones de dólares, celebra así su tercer año como líder del listado.

De acuerdo con la consultora, las nuevas incorporaciones al ranking son LEGO, PayPal, Mini, Moët & Chandon y Lenovo. Entre las que más aumentaron su valor durante el último año destacan Facebook (llegó al puesto 23 tras mejorar un +54%), Apple (aumentó 43%), Amazon (en el puesto 10, tras un aumento de 29%), y Hermès (en el puesto 41, tras una suba de 22%).

Corona es la marca latinoamericana más valiosa un año más como refleja Best Global Brands y su aumento de un 2% demuestra que sigue consolidando su marca a nivel mundial”, dijo en el comunicado oficial Gonzalo Brujó, de Interbrand.

Fuente: www.ieco.clarin.com

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